Current situation about the issues of animal experimentation from different views

Current situation about the issues of animal experimentation from different views Abstract This objective of this research paper is mainly to better understand the current situation about the issues of animal experimentation from different views. Online articles, journals, encyclopedia and books were used for reference in this research paper. In essence, this research paper generally touches on the pros and cons of animal experimentation. Supporters of animal testing claim that this helps the development of important drugs and treatments which in turn saves millions of valuable human lives. Additionally, animal testing is employed to save human lives because human lives are more valuable than animal lives. Valuable knowledge can be obtained through animal experimentation to study the effects of a substance. This work will contribute to people who are interested to know more about animal testing and future research of similar topic. Animal Testing 1.0 Introduction The Greeks believed that animals were a lesser form of life because animals could not think like humans did. Furthermore, this thought was continued by Christians who claimed that animals were less significant because they had no soul (Vivisection, 2002). Animal testing is the use of live animals for research in order to better understand the effect of certain substances towards human health. This application has been widely carried out in many industries. Numerous animals have been used for animal testing, such as guinea pigs, rabbits, dogs and mice. The issue of animal testing has become a worldwide focus these days due to arguments brought up by those who are against animal experimentation. Unquestionably, the practice of animal experimentation has increased tremendously compared to the past. According to Shandilya (2008), it is estimated that 20 million animals are used for animal experimentation yearly for the purpose of medicine and for testing other products. Findings from studies indicate that less than 10 percent of pure psychological researches use animals as test subjects, which do not include animal subjects used for cross-over medical experimentation ( American Psychological Association, n.d., cited in Harding, L. , 2001). However, there are some who state that animal experiments are cruel and immoral, besides violating an animals rights. This has caused many individuals to agree with the movements of anti-vivisection organisations due to brutal treatment towards animals. Although there are laws regarding animal testing enforcing the reduction in the use of animals for vivisection, opponents of animal experimenting are still debating about the subject of legalizing it. If we view this subject from a broader perspective, it can be seen that animal testing should be legalized as it aids scientist in the discoveries of new drugs and treatments to make health and medicine better, human life is more precious than that of an animal, and it is the most precise way to find out the effects of substances on a living organism. This research paper will explain why animal testing should be legalized. Research findings are confined to the United States of America, since the subject of animal testing is highly debated there and the progress of this issue in the US is relative to other countries. 2.0 Body of Report 2.1 Animal testing helps in the development of drugs and treatments. Currently, humans are often exposed to various diseases which are life threatening, which includes existing diseases or new forms of diseases due to mutations and changes in the environment. Hence, researchers are working hard in finding cures for all these illnesses. From here, it can be seen that animal testing is essential in the sustenance of human health. Animals will be used to study the effect of newly invented drugs, whether it will help in curing the disease. Speaking of the positive outcomes of animal testing, this includes the development of new medicine and treatments. Derbyshire (2004) mentioned that many medical advances utilized animal testing; including production of insulin which was developed using dogs, and cyclosporine, a potent anti-rejection drug developed using primates. Besides this, discoveries of various vaccines have evolved through animal experimentation. From here, it can be seen that animal testing can guide us to discoveries of new knowledge about living organisms. Many drugs have been invented to fulfill the aim of remedying diseases. However, the side effects of newly invented drugs remain unknown. Therefore, animal testing allows the evaluation of the danger of drugs before being used upon humans which will greatly reduce the risk before any human based trials are carried out ( About Animal Testing, n.d.). Drugs that are tested safe can then be used to save millions of valuable human lives. The future of medical science still relies on animal testing, and this clearly shows a need in legalizing animal testing. There are some people who claim that the effects of drugs tested on animals may not be the same to humans. Arthritis drug Vioxx, which caused 140 000 heart attacks and strokes in United States of America, was withdrawn from the global market even though it appeared to be safe when tested in animals (Archibald, 2004). However, scientists have proven that animals are extremely alike to humans and experiments done on them would produce similar results obtained through future human experiments ( About Animal Testing, n.d.). Hence, carrying out animal testing on drugs would improve the quality of human life indirectly. Therefore, to sum it all up, animal testing should be legalized because it assists researchers in medical treatments besides drugs discovery, improves health and medicine and is able to test the safety of drugs. Alternatives of animal testing are not as plausible as they are not as accurate as the results obtained from tests conducted upon animals. Hence, animal testing should be encouraged instead of being suppressed. 2.2 The importance of human lives is given priority over animal lives. Differences existing between humans and animals cause animals to receive treatments which are different and unequal although both of them are alive. As animals differ from humans as they do not have conscience, they are considered inferior to humans when it comes to the value of life. Seeing that the lives of humans are viewed as more valuable than animal lives, animals will have to be sacrificed in animal experimentation. The pros and cons of animal testing were debated with both sides being able to produce solid reasons for their stands. From the view of sentiency, it is mentioned that all living things are morally equivalent. However, the lives of humans are superior over the lives of animals (Garner, 2005). Authorities have to make a choice between the welfare of humans and the welfare of animals. Which one is more important, the life of a human or the life of an animal? As Archibald (2004) points out, most people are willing to sacrifice the lives of animal in animal testing to save human lives. Even though human welfare is the main concern, the welfare of an animal is still taken into account by minimizing the suffering of animals when conducting animal experimentations. The Animal Welfare Act had been formed and reviewed constantly to protect animals and decrease the number of vivisections carried out (Monamy, 2000). Every experiment involving the usage of animals is normally administered with anesthesia . In conjunction with this, the experiments will not be repeated or animals used will be euthanized when brutal treatment is involved. Animal testing can be accepted as it allows the improvement of human life quality without the suffering of animals (Garner, 2005). Those who are against animal testing argued that animals have the right to live peacefully. Animal testing is regarded as unkind treatment towards animals as it violates animal rights as their lives are valuable as well (Le Fanu, 2003). Nevertheless, their arguments are weak because animals lack the sense of judgment, and therefore are not subjected to moral claims and animal rights (Cohen, 1986). Hence, they cannot be compared with human life. As long as the animal is experimented upon without pain, the welfare of the animal is not violated. Therefore, it is acceptable to legalize the activity of animal testing as human life should be prioritized. Although there are many who are against animal experimentation, the points asserted are not strong enough to discontinue the activity of animal testing. Supporters of animal testing affirm that animals should not have equal rights with humans as both of these cannot be compared. Animals lack the sense of judgment, thus human lives always come first before animal lives. Animals are considered to be protected as long as animals receive minimum amount of suffering. So animal testing should be legalized in order to save more human lives. 2.3 Animal testing is helpful for studying the effects of substances. Many new chemical substances are produced every year to meet the demand of the global market such as in agriculture, medicine and cosmetic products. The credits should be given to animal testing. The effect of that particular substance has been studied to produce countless helpful products. This can increase the longevity of humans besides improving the human standard of living. By conducting experiments on animals, the researcher can gain invaluable information from the living specimen. Winston (2006) mentioned that 70% of the Nobel prizes for physiology or medicine are contributed from animal testing. Hence, it is clearly shown that by performing researches on animals by studying the effects of a substance can bring a huge impact upon the world. The discovery of knowledge will be delayed or remain undiscovered if animal testing is not carried out. As stated by Le Fanu (2003), primates offer the best experimental models as they have 99% similarity in genes with humans. Animal testing can be carried out on primates to ensure the safety of some drugs before being tested on humans. The chance for both organisms exhibiting the same effect is high due to the similarity of their genes. This in turn can reduce the risks faced by humans when commencing the trials. Hence, animals are good tools for learning the effects of various substances. In spite of this, people who are in opposition to animal testing argue that it must not be legalized just because animal experimentation leads to medical breakthroughs and the outcome is more rewarding. This statement is insufficient to justify the drawbacks of animal testing (Derbyshire, 2004). On the other hand, it is proven that the beneficial outcome outweighs its drawbacks, so it is rational to legalize the activity of animal testing. Without studying the effects of substances using animal testing, most of the major vaccines against disease like polio, rubella and hepatitis B used today would not exist (Derbyshire, 2004). New drugs undergo in vitro research, computer modeling and animal testing before being tested on humans. Thus, every step is vital in this process of studying the effects before a drug is introduced into the market. In short, the effects of a substance can be study by carrying out animal testing which can provide invaluable information besides the anatomy of some animals are similar to humans. Even though animal experimentation its disadvantages, there are still many benefits that can gain by carrying out animal testing. Thus, legalization of animal testing must be accepted. Moreover, it can be a good tool for education and research purposes. 3.0 Recommendation Normally, the usage of animals for animal testing delineated as cruelty towards animals and should not be legalized. However, it is impossible to ban the practice of animal experimentation due to the benefits brought by animal research towards mankind. Animal testing is a noble action to sustain the welfare of humans. Since the practice of animal testing cannot be stopped, the welfare of animals can only be protected by another approach. The principle of Three Rs, that is refinement, reduction and replacement can be practiced. The researchers are pledged to reduce the number of animals used when performing a research. To use the least number of resources to obtain the fastest results, researchers have the tendency of using a smaller number of animals during their research. This is an act that showed the willingness of mankind to reduce the cruelty towards the animals. Besides this, scientists were asked to lessen the degree of suffering of the animal. This can be attained by exclude some needless harmful actions involving the animals. Lastly, alternative methods should be used whenever possible to replace the usage of animal testing (Derbyshire, 2006). For instance, the welfare of animals can be secured by doing so. The practice of animal experimentation should compromise between the welfare of humans and animals so that harmony can be achieved. Animal experimentation still can be practiced, and the laws should be strictly enforced so that it is not violated by irresponsible people. 4.0 Conclusion Due to the increased usage of animal testing, the issue of animal experimentation is getting highly debated and remains relentless. After examining several points, it has revealed that animal testing should be legalized as it helps in the progress of medicine and health, human life is more valuable than animal life, and helps to learn the outcome of a substance on a living organism. Day by day, anti-vivisectionists try to rule out animal testing by looking at this issue from the animals point of view. Concurrently, supporters of animal experimentation were able to refute their arguments, by claiming the welfare of humans should always come first before animals. They viewed the subject of animal testing from a broader perspective and the long term advantages that come from animal experimentation. Life is never perfect, some sacrifices have to make to achieve success for a better future. Nonetheless, animal research should be carried out as its advantages are more significant than the disadvantages. Bibliography About Animal Testing, (n.d.), Using Animals for Testing: Pros Versus Cons? viewed 27th March 2010, d http://www.aboutanimaltesting.co.uk/using-animals-testing-pros-versus-cons.html Archibald,K. (2004), Animal Testing: Science or Fiction? viewed 5 February 2010, http://gan.ca/lifestyle/animal+testing/articles+on+animal+research/index.en.html Cohen, C., (1986) †¦ Students Paper: †¦ C., (1986) The Case for the Use of Animals in Biomedical Research, The New England Journal of Medicine 315, no. 14. 865-69 †¦ http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing †¦ no rights. The Case for the Use of Animals in Biomedical Research The New England Journal of Medicine 315, no. 14 (October 2 †¦ †¦ . 865-69, viewed 28th March 2010, http://people. †¦ Students Paper: †¦ http://people.ucalgary.ca/~powlesla/personal/hunting/rights/cohen.txt Derbyshire,S. †¦ http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing †¦ http://www.ucalgary.ca/~powlesla/personal/hunting/rights/cohen.txt Carl Cohen †¦ †¦ Derbyshire,S., (2004) Vivisection: Put human welfare first viewed 5 February 2010, †¦ Students Paper: †¦ February 2010, http://www.spiked-online.com/index.php/site/printable/2468 †¦ http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing †¦ medical purposes. http://www.spiked-online.com/index.php?/site/article/43 †¦ †¦ /printable/2468 Derbyshire, S. , (2006) Tha hard arguments about vivisection viewed 5 February 2010, †¦ Students Paper: †¦ February 2010, http://www.spiked-online.com/index.php/site/printable/223 †¦ http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing †¦ medical purposes. http://www.spiked-online.com/index.php?/site/article/43 †¦ †¦ /printable/223/ Garner,R. , (2005) Animal Ethics, pp129-130, Polity Press, UK Harding, Lauri R.. Animal Experimentation. Gale Encyclopedia of Psychology. 2001. Encyclopedia.com. 25 Feb. 2010 . Le Fanu, J. , (2003) Vivisections underdoing-Why animal experiments cannot help humans. Monamy,V. , (2000) Animal Experimentation: A guide to the Issues, pp29-34, Cambridge University Press, UK. Shandilya, R. (2008) Animal Testing Pros viewed 9 February 2010 †¦ Students Paper: †¦ February 2010 http://www.buzzle.com/articles/animal-testing-pros.html Vivisection. UXL †¦ http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing †¦ better understood. http://www.buzzle.com/articles/animal-testing-pros.html [13] [ /en †¦ †¦ Vivisection. UXL Encyclopedia of Science. 2002. Encyclopedia.com. 26 Feb. 2010 . Winston,R. , (2006) The shame of our silence viewed 27 February 2010, http://www.guardian.co.uk/commentisfree/2006/may/31/animalwelfare.highereducation 2% http://debatepedia.idebate.org/en/index.php/Debate:Animal_testing 1% http://socyberty.com/issues/why-animals-cannot-have-rights/ 1% http://ca.answers.yahoo.com/question/index?qid=20080703061440AA4Sdcf 1% http://debatepedia.idebate.org/en/index.php/Debate:Vegetarianism 1% http://answers.yahoo.com/question/index?qid=20080703161238AAuxnzy 1% http://answers.yahoo.com/question/index?qid=20080701091210AAbNKPp 0% http://smartgirlpolitics.blogspot.com/2009/07/king-for-country-of-no-substance.html 0% http://blog.peta.org/archives/2008/01/tax_meat_1.php 0% http://www.encyclopedia.com/doc/1G2-3438100671.html 0% http://www.encyclopedia.com/doc/1G2-3438100672.html 0% http://www.spiked-online.com/Printable/0000000CA552.htm 0% http://smartgirlpolitics.blogspot.com/2009_07_01_archive.html Abstract This objective of this research paper is mainly to better understand the current situation about the issues of animal experimentation from different views. Online articles, journals, encyclopedia and books were used for reference in this research paper. In essence, this research paper generally touches on the pros and cons of animal experimentation. Supporters of animal testing claim that this helps the development of important drugs and treatments which in turn saves millions of valuable human lives. Additionally, animal testing is employed to save human lives because human lives are more valuable than animal lives. Valuable knowledge can be obtained through animal experimentation to study the effects of a substance. This work will contribute to people who are interested to know more about animal testing and future research of similar topic. ContentsPagesIntroduction1-2Body of Report Animal testing helps in the development of drugs and treatments. The importance of human lives is given priority over animal lives. Animal testing is helpful for studying the effects of substances. 3-4 5-6 7-8Recommendation9Conclusion10Bibliography11-12 Animal Testing 1.0 Introduction The Greeks believed that animals were a lesser form of life because animals could not think like humans did. Furthermore, this thought was continued by Christians who claimed that animals were less significant because they had no soul (Vivisection, 2002). Animal testing is the use of live animals for research in order to better understand the effect of certain substances towards human health. This application has been widely carried out in many industries. Numerous animals have been used for animal testing, such as guinea pigs, rabbits, dogs and mice. The issue of animal testing has become a worldwide focus these days due to arguments brought up by those who are against animal experimentation. Unquestionably, the practice of animal experimentation has increased tremendously compared to the past. According to Shandilya (2008), it is estimated that 20 million animals are used for animal experimentation yearly for the purpose of medicine and for testing other products. Findings from studies indicate that less than 10 percent of pure psychological researches use animals as test subjects, which do not include animal subjects used for cross-over medical experimentation ( American Psychological Association, n.d., cited in Harding, L. , 2001). However, there are some who state that animal experiments are cruel and immoral, besides violating an animals rights. This has caused many individuals to agree with the movements of anti-vivisection organisations due to brutal treatment towards animals. Although there are laws regarding animal testing enforcing the reduction in the use of animals for vivisection, opponents of animal experimenting are still debating about the subject of legalizing it. If we view this subject from a broader perspective, it can be seen that animal testing should be legalized as it aids scientist in the discoveries of new drugs and treatments to make health and medicine better, human life is more precious than that of an animal, and it is the most precise way to find out the effects of substances on a living organism. This research paper will explain why animal testing should be legalized. Research findings are confined to the United States of America, since the subject of animal testing is highly debated there and the progress of this issue in the US is relative to other countries. 2.0 Body of Report 2.1 Animal testing helps in the development of drugs and treatments. Currently, humans are often exposed to various diseases which are life threatening, which includes existing diseases or new forms of diseases due to mutations and changes in the environment. Hence, researchers are working hard in finding cures for all these illnesses. From here, it can be seen that animal testing is essential in the sustenance of human health. Animals will be used to study the effect of newly invented drugs, whether it will help in curing the disease. Speaking of the positive outcomes of animal testing, this includes the development of new medicine and treatments. Derbyshire (2004) mentioned that many medical advances utilized animal testing; including production of insulin which was developed using dogs, and cyclosporine, a potent anti-rejection drug developed using primates. Besides this, discoveries of various vaccines have evolved through animal experimentation. From here, it can be seen that animal testing can guide us to discoveries of new knowledge about living organisms. Many drugs have been invented to fulfill the aim of remedying diseases. However, the side effects of newly invented drugs remain unknown. Therefore, animal testing allows the evaluation of the danger of drugs before being used upon humans which will greatly reduce the risk before any human based trials are carried out ( About Animal Testing, n.d.). Drugs that are tested safe can then be used to save millions of valuable human lives. The future of medical science still relies on animal testing, and this clearly shows a need in legalizing animal testing. There are some people who claim that the effects of drugs tested on animals may not be the same to humans. Arthritis drug Vioxx, which caused 140 000 heart attacks and strokes in United States of America, was withdrawn from the global market even though it appeared to be safe when tested in animals (Archibald, 2004). However, scientists have proven that animals are extremely alike to humans and experiments done on them would produce similar results obtained through future human experiments ( About Animal Testing, n.d.). Hence, carrying out animal testing on drugs would improve the quality of human life indirectly. Therefore, to sum it all up, animal testing should be legalized because it assists researchers in medical treatments besides drugs discovery, improves health and medicine and is able to test the safety of drugs. Alternatives of animal testing are not as plausible as they are not as accurate as the results obtained from tests conducted upon animals. Hence, animal testing should be encouraged instead of being suppressed. 2.2 The importance of human lives is given priority over animal lives. Differences existing between humans and animals cause animals to receive treatments which are different and unequal although both of them are alive. As animals differ from humans as they do not have conscience, they are considered inferior to humans when it comes to the value of life. Seeing that the lives of humans are viewed as more valuable than animal lives, animals will have to be sacrificed in animal experimentation. The pros and cons of animal testing were debated with both sides being able to produce solid reasons for their stands. From the view of sentiency, it is mentioned that all living things are morally equivalent. However, the lives of humans are superior over the lives of animals (Garner, 2005). Authorities have to make a choice between the welfare of humans and the welfare of animals. Which one is more important, the life of a human or the life of an animal? As Archibald (2004) points out, most people are willing to sacrifice the lives of animal in animal testing to save human lives. Even though human welfare is the main concern, the welfare of an animal is still taken into account by minimizing the suffering of animals when conducting animal experimentations. The Animal Welfare Act had been formed and reviewed constantly to protect animals and decrease the number of vivisections carried out (Monamy, 2000). Every experiment involving the usage of animals is normally administered with anesthesia . In conjunction with this, the experiments will not be repeated or animals used will be euthanized when brutal treatment is involved. Animal testing can be accepted as it allows the improvement of human life quality without the suffering of animals (Garner, 2005). Those who are against animal testing argued that animals have the right to live peacefully. Animal testing is regarded as unkind treatment towards animals as it violates animal rights as their lives are valuable as well (Le Fanu, 2003). Nevertheless, their arguments are weak because animals lack the sense of judgment, and therefore are not subjected to moral claims and animal rights (Cohen, 1986). Hence, they cannot be compared with human life. As long as the animal is experimented upon without pain, the welfare of the animal is not violated. Therefore, it is acceptable to legalize the activity of animal testing as human life should be prioritized. Although there are many who are against animal experimentation, the points asserted are not strong enough to discontinue the activity of animal testing. Supporters of animal testing affirm that animals should not have equal rights with humans as both of these cannot be compared. Animals lack the sense of judgment, thus human lives always come first before animal lives. Animals are considered to be protected as long as animals receive minimum amount of suffering. So animal testing should be legalized in order to save more human lives. 2.3 Animal testing is helpful for studying the effects of substances. Many new chemical substances are produced every year to meet the demand of the global market such as in agriculture, medicine and cosmetic products. The credits should be given to animal testing. The effect of that particular substance has been studied to produce countless helpful products. This can increase the longevity of humans besides improving the human standard of living. By conducting experiments on animals, the researcher can gain invaluable information from the living specimen. Winston (2006) mentioned that 70% of the Nobel prizes for physiology or medicine are contributed from animal testing. Hence, it is clearly shown that by performing researches on animals by studying the effects of a substance can bring a huge impact upon the world. The discovery of knowledge will be delayed or remain undiscovered if animal testing is not carried out. As stated by Le Fanu (2003), primates offer the best experimental models as they have 99% similarity in genes with humans. Animal testing can be carried out on primates to ensure the safety of some drugs before being tested on humans. The chance for both organisms exhibiting the same effect is high due to the similarity of their genes. This in turn can reduce the risks faced by humans when commencing the trials. Hence, animals are good tools for learning the effects of various substances. In spite of this, people who are in opposition to animal testing argue that it must not be legalized just because animal experimentation leads to medical breakthroughs and the outcome is more rewarding. This statement is insufficient to justify the drawbacks of animal testing (Derbyshire, 2004). On the other hand, it is proven that the beneficial outcome outweighs its drawbacks, so it is rational to legalize the activity of animal testing. Without studying the effects of substances using animal testing, most of the major vaccines against disease like polio, rubella and hepatitis B used today would not exist (Derbyshire, 2004). New drugs undergo in vitro research, computer modeling and animal testing before being tested on humans. Thus, every step is vital in this process of studying the effects before a drug is introduced into the market. In short, the effects of a substance can be study by carrying out animal testing which can provide invaluable information besides the anatomy of some animals are similar to humans

Australian Wine Industry Report

————————————————- ————————————————- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 Company background and brand concept 1. 2 Importance of Diversity and cultural different between European & Australia 1. 3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 Related and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. Actionable 4. SWOT analysis between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. Place (d istribution) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio-cultural conditions. 4. 9 Summary of survey Findings . Conclusion and financial recommendation 6. Reference 1. Introduction: After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world organization, which can adjust their business strategies in our company for the changing demographic trend in Australia, should be successful firms in the future with increasing globalization. When firms in the world are seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they may look for the concept –managing diversity, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diversity, spending aspects of HRM organizations strategic and investment are not using the traditional ones anymore. They should be cooperating with others such as sex, balancing of the global trends in human resource management, challenges arising from globalization, human resources management practice in the 21st century, to create organizational more effectiveness in wine industrialized. In our organization, it must manage and train this increasingly diverse workforce. HRM includes organization behavior activities are successful across cultures will depend on the manager’s abilities to understand the value on practice human resource management such as motivation, job satisfaction, the important of work. It also depends on working effectively with other people. They also learn by understanding and appreciating differences in values in different national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to achieve the organization goals. In general, l agree with Kandola (1995) summarize that similar demographic changes in Australia. Globalization requires attention to more than conducting business across national borders but also entails expending competition for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, differentiation, change, delegation, competition. Therefore, demographic and globalization trends have created to expand the labor power and increased international of markets. He points out that, all around the world‘s organizations will have to deal with managing diversity globalization not just in their countries. America’s workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization’s consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards Nowadays, the company believes that Australia is the important market target and wants to expend their market share. 1. 2 Importance of Diversity and cultural different between European and Australia While Chateau Lafite adds diversity and facing cultural different in their market when it want to expand to Australia, they will found the skills and potential of their products and employees. Managing diversity and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival through resilience and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving customer service and sales to fresh clients (Kandola, 1995). Some benefits models that are associated with a managing diversity and different cultural approach, such as increased morale of our customers, having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis placed on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espoused organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key marketing segmentations areas (McKay & Maxwell, 1998) has been highlighted. Anderson and Metcalf (2003) examined ‘the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw reliable conclusion from these studies’. The point to the complexity of the evidence of business enefits, contending that there are many types of diversity- social category: age, race, and gender, and argue that more satisfaction products are needed to identify causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations need to maximize the contribution of market target clients of Chateau Lafite in the product lines to retain competitive advantage. Customer focus In general, customer focus is about age-neutral polices at Aberdeen City Council, it encouraged a pplication from all age groups, dive positive feeling to customers. Chateau Lafite extend the customers base because it provided employment opportunities for more that 100 disabled people for training and improving store access. Business process improvements It is business process improvements. Chateau Lafite changed their approach to retain old clients, they can produce flexible product such as party box, they can have support clients awareness and increased development product-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is innovation and learning. It is innovation and learning. BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained: the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that ‘it has proved motivating for both junior and senior staff but the sharing is improved communications and decision asking. ’ Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework may be the way to move the debate forward. 1. Develop a model and factors of buying behavior between European and Australia One form of factors is the division between market and business marketing. Chateau Lafite can be grouped in many ways based on geographic factors which are countries, regions, cities; Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite using Market segmentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct marketing mix. Chateau Lafite can use Market segmentation based on the recognition that every market has potential buyers in china with different needs and different buying behavior. It may be grouped into segment and a different marketing approach will be taken by an organization for each market segment In business market, no one will satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market segment is in a better position to spot and compare the marketing opportunities. Chateau Lafite‘s market consists of widely different groups of consumers, but each group consists of people or organizations with common needs. 2. Segmentation buyer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions. Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, demands of the different geographical. In world region, Chateau Lafite has always made excellent winemaking and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle: discovering soils with strong potential, and then producing the finest product possible. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping appear to provide reliable indicators of different consumer attitudes and needs for wide range of production. Life styles. Differences in personality, activities, interest, and opinions may be condensed. Company will be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation Personality, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Skin Food always has much promotion on showroom. Chateau Lafite’s innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves. So, Chateau Lafite’s firm needs to have regular occasion. Benefit. Benefit segmentation need to find the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafite’s product is selling the economic price fee of the makeup. Their product has good quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty. A market also cab be segment by consumer’s loyalty. By studying loyal buyer, we need to know the buyer‘s interest, needs, behavior. So, Chateau Lafite’s product promotes the size are light-weight and to help to attract tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the two elements of a firm’s promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified sponsor and transmitted through a mass-communication medium such as television, radio, or newspapers. Direct marketing is defined by the Direct Marketing Association as distributing promotional materials directly to a consumer or business recipient for the purpose of generating (1) a response in the form of an order, (2) a request for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. All forms of advertising and direct marketing have three objectives: to create product awareness, to create and maintain the image of a product, and to stimulate consumer demand. Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competition’s, and motivate your target audience—a lofty goal considering that the average china resident is exposed to roughly 250 ads every day. Sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix. The impact of sales promotion activities is often short term; thus, sales promotions are not as effective as advertising or personal selling in building long-term brand preference. Sales promotion consists of two basic categories: consumer promotion and trade promotion. We will use trade promotion Public relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholders—communities, investors, industry analysts, government agencies and officials, and the news media. Chateau Lafite rely on public relations to build a favorable corporate image and foster positive relations with these groups. Two standard public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest; a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often arrange a news conference. Both tools are used when the company’s news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentation—face-to-face, by phone, or by interactive media such as Web TV’s video conferencing or customized websites—for the purpose of making sales and building customer relationships. Many salespeople follow a carefully planned seven-step process from start to finish: 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyer’s objections to purchasing a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams: Humbleness in learning: it takes time to make the soil excellent. Fine wines are the fruit of years of toil High quality standards: the meticulous respect of quality by using best practices, and the constant desire to improve these practices. Direc t marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. †¢Direct mail. This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and private carriers. †¢Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. †¢Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porter’s National Diamond model 2. 1 Factor Conditions These factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, capital resources, and infrastructure. They also include factors like quality of research on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each country has its own particular set of factor conditions; hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily nature-made or inherited. They may develop and change. Political initiatives, technological progress or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in touch with latest technology to help them provide best service possible. New challenge, European company can enter into market by cooperate with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European. Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product development. According to Porter, home demand is determined by three major characteristics: their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors. Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competitive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system. Service, Chateau Lafite identify customers introduction flexible service plan and various service to meet customers’ needs Customers also can create their own wine. A typical example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role. In different nations, factors like management structures, working morale, or interactions between companies are shaped differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite ‘strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. Undifferentiated service, Chateau Lafite provide service similar to other competitors in the market in Australia. Therefore, it is difficult to attract more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not easy to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. Many segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the 1st September at l’Evangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history! The wines from this atypical vintage stand out with their richness, depth and smoothness with very rounded tannins. So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that student have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In the segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, given the fine vintages that are currently aging in DBR cellars. Among them, 1990, 1995, 1996, and 2000 and some of the others will mature into renowned vintages In the segmentation find that heavy users of the attractive are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customer’s service, and e-mail on the phone to clients for new products, seeing the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program. It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has decided to develop a quality vineyard in China with the CITIC group. Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in terms of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 Promotion We need to consider the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superior customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place sufficient emphasis on the quality of its work, both in terns of the goods it sells progress? At age and future life of product, did the company have a good balance between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been derived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 Price We need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? Rapid changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetic code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development relevant to future marketing plan? Are the costs of research and development spending too much? How good for this research and development? In European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organization’s needs? Are the communication links adequate? This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the company’s strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment? What is their inherent profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general investment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the book store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, American’s company designed to make job more accessible to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. Legislation may also affect a company prospects. We need to consider the ban on certain product. At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organization’s benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice; globalization’s is consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of this study, the researcher concludes the following: The respondents who took part in this study are already mature in age, responsible and reliable. They are also aware of what’s happening in the Chateau Lafite particularly to the strategies management (4 P and Porter’s National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the â€Å"nature of work† variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation. This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider instead of short-term compensation. With respect to the overall perception of the respondents regarding job satisfaction and motivation impact on job performance, most of them responded agree. 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Succubus Dreams CHAPTER 9

â€Å"I don't understand this,† said Seth good-naturedly. â€Å"I catch you stripping in front of other men, yet I'm the one who gets punished.† Clasping his hand, I led him onto the ice skating rink. Just like with dancing, I glided with practiced ease. Seth's movements were jerky and uncertain. Without my hand, I suspected he would have fallen already. â€Å"This is good for you, Mortensen. You sit at a desk – or table or whatever – all day. This'll get your muscles working again. Get the old blood pumping.† His teasing smile turned into a grimace, his hold on my hand turning into a death grip. â€Å"There are a hundred other ways I could do that.† â€Å"But none as fun,† I assured him. Seth was brilliant and funny, but coordinated he was not. During the early days of our acquaintance, I'd tried to teach him to dance. It had been grueling. After a very long time, he'd learned the basic steps, but the process had never been easy – or, I suspected, enjoyable – for him. I'd let him off easy since then, only making him go out dancing once. He'd grown complacent now, which was why I felt this experience would be so good for him. â€Å"Men were not meant to wear blades on their feet,† he told me as we trudged further toward the rink's center. We were outdoors, at a small park, and our breathing made frosty clouds in the air. â€Å"Women weren't meant wear to stilettos,† I told him. â€Å"But you don't hear me bitching about it.† â€Å"That's different. They do great things for your legs. This? This just makes me look stupid.† â€Å"Well, then,† I said. â€Å"You better learn. Time to take off the training wheels.† I released his hand. â€Å"Hey! What the – â€Å" But I was gone, slipping away from his grasp with a laugh. He stood there frozen while I skated away, circling the rink in graceful loops and figure eights. After a few rounds, I skated back up to him, finishing with a neat pirouette. He hadn't moved from the spot where I'd left him, but he no longer appeared annoyed. â€Å"Look at you,† he said, touching my face. â€Å"Rosy cheeks. Snowflakes in your hair. You're the Snow Queen.† â€Å"God, I hope not. That's a depressing story. Hans Christian Andersen had issues.† â€Å"All writers have issues,† he assured me. I laughed and took his arm, leading him around in more awkward skating. My legs and feet protested the slow movement, but the rest of me was happy to have quality time with Seth. â€Å"Speaking of writers with issues,† I said. â€Å"How can I get in trouble for stripping in front of other men when you have a date with another woman?† If not for the fact he would have fallen over, I suspect Seth would have elbowed me. â€Å"That's your own fault,† he said. â€Å"You made me do it, so don't get all jealous now.† â€Å"I'm not jealous – but I think Maddie does have a crush on you.† â€Å"Unlikely. It's probably just author worship.† He gave me a pointed look. â€Å"Like some people I know. If anything, she's got a crush on you.† â€Å"Oh, for God's sake, stop with the lesbian fantasy thing.† â€Å"Nah, nothing like that. She just idolizes you, that's all. You're chipping away at that insecure exterior of hers, and I think she's starting to really see how much she's capable of. You're sort of setting the example.† I hadn't considered that. â€Å"Really?† â€Å"Yup. Keep training her up, and we'll have a mini-Georgina on our hands.† Seth chuckled as we made a painstakingly slow turn. â€Å"Between her, that new succubus, and my nieces, you should start a Ladies Finishing School. How can you be such a good influence and have such a†¦Ã¢â‚¬  â€Å"Demeaning job?† I supplied. â€Å"Something like that. Of course, I suppose it could be worse.† I gave him a sidelong glance. â€Å"Could it?† â€Å"Yeah, you could, like, sell Amway or be trying to get me to move large amounts of money out of Nigeria.† â€Å"Definite deal breakers in any relationship,† I said solemnly. He looked over at me, rather brave considering the intense attention he'd been giving his feet. Under the rink's soft lights, his expression was tender. His lips curled into a small, fond smile, and his eyes shone with an affection that almost made me go weak in the knees. Maybe it was a trick to get me to fumble my skating. It nearly worked. â€Å"For you?† he said, coming to a stop. â€Å"It might be worth it.† â€Å"Worth cleaning out your bank account?† â€Å"Yes.† â€Å"Worth being part of a pyramid scheme?† â€Å"They say they don't do that anymore.† â€Å"What if they're lying?† â€Å"Thetis,† he said with a sigh. â€Å"I'm going to say something to you I've never said before.† â€Å"What is it?† â€Å"Be quiet.† And then he leaned down and kissed me, bringing warmth to my cold lips. Nearby, I heard children giggle at us, but I didn't care. I felt the kiss down to my toes. It was brief, like always, but when Seth pulled away, my whole body was filled with heat. Every nerve in me tingled, alive and wonderful. I barely noticed the chilly temperature or the way our breathing formed frosty clouds in the air. He laced his fingers through mine and lifted my hand to his lips. I had gloves on, but he kissed exactly where I wore his ring. â€Å"Why are you so sweet?† I asked, my voice small. My heart beat rapidly, and every star peeping through the clouds seemed to be shining just for me. â€Å"I don't think I'm that sweet. I mean, I just told you to be quiet. That's one step away from asking you to wash my laundry and make me a sandwich.† â€Å"You know what I mean.† Seth pressed another kiss to my forehead. â€Å"I'm sweet because you make it easy to be sweet.† We linked arms again and continued our circuit. I had a sappy urge to rest my head against his shoulder but figured that might be asking too much of his coordination. â€Å"What do you want for Christmas?† I asked, my thoughts spinning ahead to next week. â€Å"I don't know. There's nothing I need.† â€Å"Oh no,† I teased. â€Å"You aren't one of those, are you? One of those people who are impossible to shop – â€Å" One of Seth's feet slipped out from under him. I managed to stay upright, but he went down, his legs crumpling underneath him. â€Å"Oh my God,† I said, kneeling down. â€Å"Are you okay?† â€Å"I think so,† he said. The tight set of his lips informed me things were a bit more painful than he was letting on. Putting my arm around his hip, I helped him up. The leg he'd fallen on started to buckle, but he managed to keep it steady in the end. â€Å"Come on,† I said, steering him toward the gate. â€Å"We should go.† â€Å"We just got here.† â€Å"Oh, suddenly you're a fan, Scott Hamilton?† â€Å"Nope, but you are. It was just a fall.† Maybe it had been just a fall, but the thought of Seth getting hurt had made my heart seize up. â€Å"No, no. Let's go. I'm hungry.† The expression on his face informed me that he knew I wasn't that hungry, but he didn't fight me anymore. When we'd shed our skates for normal shoes, I was pleased to see he didn't walk with a limp or anything. That would have really been too much: him getting hurt and having it be my fault. â€Å"I'm not made of glass,† he told me as we drove to dinner. He was remarkably good at guessing my thoughts. â€Å"You don't have to protect me.† â€Å"It's instinct,† I said, lightly. But in my mind, I recalled the grim conversation he'd had with Erik. They were mortal. They could get hurt. They could die. It was something I'd witnessed over and over throughout the centuries. Each time I grew close to a new mortal, I'd try to pretend that it wouldn't happen to him or her. But it always did, and eventually that cold reality would hit me, no matter how hard I tried to push it aside. In fact, that knowledge consumed me for the rest of my night with Seth. I knew it was stupid to make such a big deal out of one fall, but I'd seen too many small things lead to disaster in my life. Lying in bed beside him later on, I found myself thinking back to a series of events that had also started small and ended in tragedy. Several centuries ago, I lived in a small town in southern England. I'd called myself Cecily then and worn a body with flaming red hair and big, man-eating eyes the color of sapphires. Funny thing about the Middle Ages. Modern folk always harbor this image of devout, God-fearing people strictly adhering to the letter of divine law. While they were certainly devout back then, that whole adherence thing left something to be desired – even among the clergy. No, scratch that. Especially among the clergy. Powerful churchmen often lived very well in an age where commoners desperately tried to scratch out a living. Ironically, that desperation contributed to the Church's wealth since the population hoped their lots would improve in the next world and gave money accordingly. Wealth and power lead to corruption, however, and the bishop of the town I lived in was one of the most corrupt around. And I was his mistress. Ostensibly, I worked as a servant in his household, but most of my laboring occurred in bed. He fawned over me and kept me supplied with nice clothes and other trinkets, and everyone knew about our relationship. People accepted that it was technically wrong, but most just lived with it. A lot of other bishops – and popes – had mistresses too, and like I said, not everyone was as devout as modern romantics like to believe. Simply living in sin with a crooked bishop didn't satisfy my job requirements. After all, I was a real go-getter in those days, and it hadn't taken too much to lead him astray. If I hadn't done it, someone else would have. So, I slept around on him when I could, getting regular fixes and a great deal of entertainment along the way. One day of said entertainment came from two monks who pulled knives on each other after discovering I'd slept with both of them. I don't know what good they thought it would do. I hardly ever saw them anyway since their monastery lay so far outside of town. Besides, considering how mediocre both liaisons had been, I didn't have much interest in revisiting either one. Nonetheless, they fought ferociously, drawing a lot of blood until a local priest managed to separate them. I watched the conflict with an innocent face, hidden among the enthusiastic crowd. No one suspected my involvement, save the intervening priest. His name was Andrew, and I adored him. Bishops performed masses and other sacraments, but they also had administrative responsibilities. Consequently, Andrew performed a lot of day-to-day ministering. He frequently visited the house where I lived and would speak to me both as a friend and a pastor while traveling to and from his duties. â€Å"Do you hate me?† I asked him after the fight. We sat in the garden outside the bishop's house. A couple other servants tended the grounds nearby but were still too far away to overhear us. Andrew hadn't specifically cited my involvement in the fight, but he had mentioned the incident when he arrived, lamenting what a shame it was that two brothers had been driven to such extremes. Closing his eyes, he tipped his head back into the sunshine. A heavy gold cross – a gift from my bishop that Andrew continually wanted to sell – rested on his chest, gleaming in the light. â€Å"No, of course not.† I studied him, admiring his young, handsome face and thinking the real shame was his celibacy. Wind ruffled his silky brown hair, and I imagined running my fingers through it. â€Å"You sound disapproving.† â€Å"I disapprove of sin, not of you.† He straightened back up and opened his eyes. â€Å"You I pray for.† I shifted uncomfortably. I didn't like being prayed for. â€Å"What do you mean?† He smiled at me, and I nearly sighed at his beauty. I longed to have him as a conquest, but he'd proven resistant so far. Of course, that only added to his appeal. I sometimes felt that if I could ever taste it, the energy from his soul would feed me for a lifetime. â€Å"I pray for your physical and spiritual health. I pray you will sin no more. I pray you will find some man you can marry and have children with.† He hesitated. â€Å"Although, I'd prefer it more if you took vows.† I arched an eyebrow of surprise. â€Å"Why?† â€Å"Why not? You read and write. You're more educated than half the brothers at the monastery. You'd be a great asset to the abbey.† I tilted my head so that some of my hair spilled over my face, knowing how the light would set it ablaze. I held onto his gaze tenaciously. â€Å"Is that the only reason why? Or do you just like the idea of me never being with another man?† Andrew looked away and took a long time answering. â€Å"I'd like you to be my sister in Christ,† he said finally. â€Å"We all struggle with temptation, and I would like to see you removed from it.† With that, he stood up and straightened the kinks from his body. I remained sitting. â€Å"I should leave. It's getting late.† He started to walk away, but I called after him. â€Å"What about you? Do you struggle with temptation?† He stopped walking and glanced at me over his shoulder. A small smile, rueful and sad, played at his lips as he regarded me. â€Å"Of course. You are my great temptation, and you know it. I'd like to be free of that as well.† â€Å"Are you sure?† I asked softly. Shaking his head, still smiling, he left the garden. That had been our last truly happy day together†¦. Back in the present, in bed, sleepiness started to take over and interrupt my recollections. I put a bookmark in my thoughts, reluctant to leave the memory of when life with Andrew had still been sweet and good. I hadn't been able to stop that story's ending, but as I rolled over and studied Seth's sleeping form, I vowed history wouldn't repeat itself.

Intro (Morphology Physiology of Living Things) - 2771 Words

FED. SCHOOL OF DENTAL TECH. AND THERAPY, ENUGU COURSE CODE: - STB 111 COURSE TITLE: - Morphology amp; Physiology of Living Things (INTRODUCTION) ------------------------------------------------- LECTURE ONE NOTES Introduction General Biology:- Biology as a natural science concerned with the study of life and living organisms, including their structure, function, growth, origin, evolution, distribution, and taxonomy. It is a vast subject containing many subdivisions, topics, and disciplines. Among the most important topics as contained in Biology are five unifying principles that can be said†¦show more content†¦It is chiefly concerned with the study of how living organisms function including such processes as nutrition, movement, and reproduction. Physiology is derived from a Latin word ‘‘pysiologia’’ meaning science of natural causes and phenomena. Thus, it is often described as the branch of biology dealing with the functions and activities of living organisms as well as functions of their component parts, that includes all physical and chemical processes. The word function is important to the definition of physiology because physiology traditionally had to do with th e function of living things while anatomy had to do with morphology, the shape and form, of things. Summarily, it can be seen that:- The branch of bioscience dealing with the study of the functions of form and structure of organisms as well as functions of their specific structural features is Physiology and is a science of wide scope. For instance:- * Some physiological studies are concerned with processes that go on within cells. The physiology of cells is called cell physiology. * Other physiological studies deal with how tissues and organs work, how they are controlled and interact with other tissues and organs and how they are integrated within the living organisms. * Yet other physiological studies deal with how living organisms respond to their environment. For example,Show MoreRelatedJob Shadowing a Dentist3438 Words   |  14 Pagesis, none of the devices can really hurt you so to speak. It is better for everyone’s health to go see a dentist than to cower because of their tools. Everyone needs a regular dentist check up to monitor things that could become potential ly serious. Dentists put in a lot of hard work to do the things that they do. They also go to school for a substantial amount of time to relieve people’s pain. In return, though, they get paid a lot and only have to work 4-6 days per week! Dentists are health professionals