In what ways does the Ara Pacis Augustae reflect Augustus' vision of a Research Paper

In what ways does the Ara Pacis Augustae reflect Augustus' vision of a Roman 'golden age' - Research Paper Example The reconstructed Ara Pacis now stands within a large, reinforced glass and concrete shelter, also the work of Mussolini’s architects, designed to protect it from the elements and pollution(1). Marble surfaces of the box—shaped Ara Pacis are covered with relief sculpture carved in white marble. The artists are unknown, but the level of craftsmanship is exceptionally high, ending archaeologists to suggest that they may have been Greeks, or at least Greek—trained artists(2). As with much ancient Greek sculpture, Reliefs were originally painted, which would have made the stand out much more clearly than they do now. 1. Rehak,P.’Aene or Numa? Rethinking the meaning of the Ara Pacis Agustae’, The Art Bulletin, Vol.83,(2001),pp.190-208. 2. Conlin, Diane Atnally. The artists of the Ara Pacis:the process of Hellenization in Roman relief sculptures(Chapel Hill, 1997). Fig: Ara Pacis Original Frontal View (13-9 B.C) Source http://www.vroma.org Fig.: Present s tatus of Ara Pacis after some modification Source http://www.vroma.org Physically weak and plagued by ill health, Agustus was only eighteen years old when Julius Caesar's assassination thrust him, as his uncle's chief heir and adopted son, into the forefront of the subsequent political and military turmoil. He outmaneuvered and outfought rivals such as Cassius, Brutus, Lepidus, Mark Anthony, and Cleopatra. Augustus embodied and represented the tremendous currents that transformed Rome from a small Italian city situated on the Tiber River to a powerful empire that bestrode the known world as no other colossus ever had. Augustus was astute and artful enough to balance republican traditions with imperial realities, skillfully maintaining the delicate facade to achieve his goals, so that, late in life, he could rightfully claim it(3). In general, the Augustan system worked fairly well, in fact, it lasted more than 200 years. It provided a material and political base of cultural achievem ent that rivaled the Greeks under Pericles(3). This is the age of the Pax Romana, the Roman Peace. But the Augustan reforms were not limited to political, economic and social issues alone. They also envisioned a fundamental change in Roman culture itself. Augustus tried to turn Rome into a world capital and taught the Romans to identify their destiny with the destiny of all mankind. They were the chosen people who would bring peace and stability to a violent and changing world. The transformation which he tried into Rome was not only administrative or political but it was fundamental change in cultural foundation of the city which he wanted to make as world capital. 3. http://www.historyguide.org/ancient/lecture12b.html The upper panels on the short front and back walls, the location of the two doorways to the sanctuary, show four scenes from Roman history and religion. All but one are in a poor state of preservation. On the front are the fragments of two scenes from the most ancien t history of Rome: on the right Aeneas Sacrificing to Penates (4)(ancestral household gods) and on the left the god Mars with Romulus and Remus. Both scenes concern legendary founders of the Roman state. Aeneas, a hero of from Troy (celebrated in Virgil’s epic poem, the Aeneid, commissioned by Augustus), was regarded as the first settler on Italian shores. Romulus and Remus, the twin sons of Mars who were nursed by the-wolf were the founders of the city. The two ceremonial processions on the longer side

Marketing paper Research Example | Topics and Well Written Essays - 2500 words

Marketing - Research Paper Example 9 Important similarities 9 Do you think SustainU should offer its products direct to consumer (i.e. online, have their own branded retail stores) or partner with retailers to sell their products on their behalf...or both? Why? If you choose to partner with existing retailers, name a few examples you would recommend they partner with and why. 11 Recommend a key message (tagline, campaign slogan or potential marketing theme for a campaign) SustainU should consistently integrate. Would you use one of their existing messages such as "Change Your Clothes. Change Your World" or "Wear a Better Story" or something else (200) 12 Key message 12 Come up with and describe a PR "stunt" to attract awareness towards SustainU's business and messages. 13 Public Relation Stunt 13 Focusing on SustainU's website, recommend the sales promotions you would use and why (contest? sweepstakes? coupon code? etc.) 14 Recommend sales promotion 14 Qualities important for sales people. What makes SustainU's approa ch different than a stereotypical sales pitch? 15 16 Reference 17 . SustainU Product Depth and Breadth Recycled Apparels Alpha Wiki Vital Hybrid Zealot Uriel Zip The recycled apparel is the company’s product breadth and depth comprises of Alpha Wiki, vital, Hybrid, Zealot and Uriel Zip (SustainU, â€Å"Products†). The suggested product line for SustainU is Shoes and bags. Make suggestions for added product lines and/or product categories SustainU can add more on its product line and categories. The company deals with recycled apparel which proves to be beneficial for the environment, therefore the company can come up some more product lines like skirts, trousers, shirts both in formal as well casual. SustainU deals in recycled apparels particularly pull over and t shirts, thus it can extend its product line which would help to create an eco friendly environment. Evaluate SustainU's branding components The mission and goal of SustainU is to make a change in the way clot hes are made so to improve the environment, reinvigorate the manufacturing sector of America and educate the world that clothing can impact the lives in a positive way. Thus the tagline of SustainU suits its goal and mission which says ‘Change your clothes. Change the world’. The brand name ‘SustainU’ in the context of recycle would mean to sustain the environment and the color green in its logo depicts the company’s goal and mission. The logo is the alphabet S, maybe the initial of SustainU with green and black embedded on it. The black color may symbolize that the environment is getting polluted, and green a symbol of live with their recycled clothing. Thus the current branding strategy suits its mission and goal. The logo can be revised a bit which would help to create awareness about its recycled apparel, also the company can go for mascot, with the color green on it depicting to save the environment and its safe wearing SustainU apparel. This wa y the company would be able to generate awareness about its recycled apparel not only in America but to the world as such. Recommend a new product for SustainU and explain your reasoning behind this recommendation Recommendation SustainU can extend its product line by producing recycled shoes and bags. Shoes are required by all