Australian Wine Industry Report

————————————————- ————————————————- Global and International Business Contexts Australian Wine Industry Report Word court: 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 Company background and brand concept 1. 2 Importance of Diversity and cultural different between European & Australia 1. 3 Develop a model and factors of buying behavior between European & Australia 2. Porter’s National Diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 Related and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. Actionable 4. SWOT analysis between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. Place (d istribution) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio-cultural conditions. 4. 9 Summary of survey Findings . Conclusion and financial recommendation 6. Reference 1. Introduction: After the discussion that related to managing globalization, diversity, globalization for business studies, the following can be the consolidation of my view that could be addressed. Globalization presents the free flow of technology and human resources across the world and national boundaries and spends of information technology, media as well as changing the world economic, training practices, competitive business environment. An increasing newcomers to the Australia workforce, globalization makes national culture strategic more complete, and need to be managed that came from populations that have been under-served in the past because of racial, ethnic, gender, or cultural differences. Social trends in Australia indicate that today's minority groups demand respect and equal treatment in mainstream institutions. I have indicated that business in the world organization, which can adjust their business strategies in our company for the changing demographic trend in Australia, should be successful firms in the future with increasing globalization. When firms in the world are seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they may look for the concept –managing diversity, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diversity, spending aspects of HRM organizations strategic and investment are not using the traditional ones anymore. They should be cooperating with others such as sex, balancing of the global trends in human resource management, challenges arising from globalization, human resources management practice in the 21st century, to create organizational more effectiveness in wine industrialized. In our organization, it must manage and train this increasingly diverse workforce. HRM includes organization behavior activities are successful across cultures will depend on the manager’s abilities to understand the value on practice human resource management such as motivation, job satisfaction, the important of work. It also depends on working effectively with other people. They also learn by understanding and appreciating differences in values in different national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to achieve the organization goals. In general, l agree with Kandola (1995) summarize that similar demographic changes in Australia. Globalization requires attention to more than conducting business across national borders but also entails expending competition for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, differentiation, change, delegation, competition. Therefore, demographic and globalization trends have created to expand the labor power and increased international of markets. He points out that, all around the world‘s organizations will have to deal with managing diversity globalization not just in their countries. America’s workforce has highly concern over how cooperation can best manage their human resources such as motivation, training in increasing diversity environment. Therefore, this paper is direct toward what is the different between equal opportunities and managing Diversity, what is globalization’s consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. Just 3 months after the purchase, Baron James passed away, and Lafite became the joint property of his three sons: Alphonse, Gustave and Edmond. The estate then included 74 hectares of vineyards Nowadays, the company believes that Australia is the important market target and wants to expend their market share. 1. 2 Importance of Diversity and cultural different between European and Australia While Chateau Lafite adds diversity and facing cultural different in their market when it want to expand to Australia, they will found the skills and potential of their products and employees. Managing diversity and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival through resilience and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving customer service and sales to fresh clients (Kandola, 1995). Some benefits models that are associated with a managing diversity and different cultural approach, such as increased morale of our customers, having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis placed on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espoused organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key marketing segmentations areas (McKay & Maxwell, 1998) has been highlighted. Anderson and Metcalf (2003) examined ‘the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw reliable conclusion from these studies’. The point to the complexity of the evidence of business enefits, contending that there are many types of diversity- social category: age, race, and gender, and argue that more satisfaction products are needed to identify causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations need to maximize the contribution of market target clients of Chateau Lafite in the product lines to retain competitive advantage. Customer focus In general, customer focus is about age-neutral polices at Aberdeen City Council, it encouraged a pplication from all age groups, dive positive feeling to customers. Chateau Lafite extend the customers base because it provided employment opportunities for more that 100 disabled people for training and improving store access. Business process improvements It is business process improvements. Chateau Lafite changed their approach to retain old clients, they can produce flexible product such as party box, they can have support clients awareness and increased development product-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is innovation and learning. It is innovation and learning. BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained: the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that ‘it has proved motivating for both junior and senior staff but the sharing is improved communications and decision asking. ’ Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework may be the way to move the debate forward. 1. Develop a model and factors of buying behavior between European and Australia One form of factors is the division between market and business marketing. Chateau Lafite can be grouped in many ways based on geographic factors which are countries, regions, cities; Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite using Market segmentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct marketing mix. Chateau Lafite can use Market segmentation based on the recognition that every market has potential buyers in china with different needs and different buying behavior. It may be grouped into segment and a different marketing approach will be taken by an organization for each market segment In business market, no one will satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market segment is in a better position to spot and compare the marketing opportunities. Chateau Lafite‘s market consists of widely different groups of consumers, but each group consists of people or organizations with common needs. 2. Segmentation buyer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions. Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, demands of the different geographical. In world region, Chateau Lafite has always made excellent winemaking and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle: discovering soils with strong potential, and then producing the finest product possible. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to often segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping appear to provide reliable indicators of different consumer attitudes and needs for wide range of production. Life styles. Differences in personality, activities, interest, and opinions may be condensed. Company will be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation Personality, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Skin Food always has much promotion on showroom. Chateau Lafite’s innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion. Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves. So, Chateau Lafite’s firm needs to have regular occasion. Benefit. Benefit segmentation need to find the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafite’s product is selling the economic price fee of the makeup. Their product has good quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty. A market also cab be segment by consumer’s loyalty. By studying loyal buyer, we need to know the buyer‘s interest, needs, behavior. So, Chateau Lafite’s product promotes the size are light-weight and to help to attract tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the two elements of a firm’s promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified sponsor and transmitted through a mass-communication medium such as television, radio, or newspapers. Direct marketing is defined by the Direct Marketing Association as distributing promotional materials directly to a consumer or business recipient for the purpose of generating (1) a response in the form of an order, (2) a request for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. All forms of advertising and direct marketing have three objectives: to create product awareness, to create and maintain the image of a product, and to stimulate consumer demand. Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competition’s, and motivate your target audience—a lofty goal considering that the average china resident is exposed to roughly 250 ads every day. Sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix. The impact of sales promotion activities is often short term; thus, sales promotions are not as effective as advertising or personal selling in building long-term brand preference. Sales promotion consists of two basic categories: consumer promotion and trade promotion. We will use trade promotion Public relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholders—communities, investors, industry analysts, government agencies and officials, and the news media. Chateau Lafite rely on public relations to build a favorable corporate image and foster positive relations with these groups. Two standard public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest; a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often arrange a news conference. Both tools are used when the company’s news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentation—face-to-face, by phone, or by interactive media such as Web TV’s video conferencing or customized websites—for the purpose of making sales and building customer relationships. Many salespeople follow a carefully planned seven-step process from start to finish: 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyer’s objections to purchasing a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams: Humbleness in learning: it takes time to make the soil excellent. Fine wines are the fruit of years of toil High quality standards: the meticulous respect of quality by using best practices, and the constant desire to improve these practices. Direc t marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. †¢Direct mail. This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and private carriers. †¢Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. †¢Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porter’s National Diamond model 2. 1 Factor Conditions These factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, capital resources, and infrastructure. They also include factors like quality of research on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each country has its own particular set of factor conditions; hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily nature-made or inherited. They may develop and change. Political initiatives, technological progress or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in touch with latest technology to help them provide best service possible. New challenge, European company can enter into market by cooperate with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European. Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product development. According to Porter, home demand is determined by three major characteristics: their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors. Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competitive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system. Service, Chateau Lafite identify customers introduction flexible service plan and various service to meet customers’ needs Customers also can create their own wine. A typical example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role. In different nations, factors like management structures, working morale, or interactions between companies are shaped differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite ‘strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. Undifferentiated service, Chateau Lafite provide service similar to other competitors in the market in Australia. Therefore, it is difficult to attract more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not easy to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. Many segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the 1st September at l’Evangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history! The wines from this atypical vintage stand out with their richness, depth and smoothness with very rounded tannins. So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that student have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In the segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, given the fine vintages that are currently aging in DBR cellars. Among them, 1990, 1995, 1996, and 2000 and some of the others will mature into renowned vintages In the segmentation find that heavy users of the attractive are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customer’s service, and e-mail on the phone to clients for new products, seeing the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program. It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has decided to develop a quality vineyard in China with the CITIC group. Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in terms of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 Promotion We need to consider the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superior customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place sufficient emphasis on the quality of its work, both in terns of the goods it sells progress? At age and future life of product, did the company have a good balance between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been derived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 Price We need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? Rapid changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetic code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development relevant to future marketing plan? Are the costs of research and development spending too much? How good for this research and development? In European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organization’s needs? Are the communication links adequate? This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the company’s strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment? What is their inherent profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general investment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers’ income fall, they will postpone purchasing anything that isn’t a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the book store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, American’s company designed to make job more accessible to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. Legislation may also affect a company prospects. We need to consider the ban on certain product. At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers’ decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organization’s benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice; globalization’s is consequence for industries, HRM in international’s values and organization behavior. Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of this study, the researcher concludes the following: The respondents who took part in this study are already mature in age, responsible and reliable. They are also aware of what’s happening in the Chateau Lafite particularly to the strategies management (4 P and Porter’s National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the â€Å"nature of work† variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation. This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider instead of short-term compensation. With respect to the overall perception of the respondents regarding job satisfaction and motivation impact on job performance, most of them responded agree. These results verified that sales professionals are working not only for sustenance but also for the general welfare of the company. The study revealed that their positive perception on business management conforms to their job satisfaction. . Reference: Book: Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Golembiewski, R T 1995, Managing diversity in organizations, University of Alabama Press, Tuscaloosa. Harvey, Carol P 1995, Understanding diversity: readings, cases, and exercises, HarperCollins College Publishers, New York. Hu bbard, Edward E 2004, the diversity scorecard: evaluating the impact of diversity on organizational performance, Oxford: Elsevier Butterworth-Heinemann, Burlington, MA. Ian B, Len H & Tim C 2004, Human resource management: a contemporary approach, 4th edn, Financial Times Prentice Hall, Harlow. Armstrong, M. (2003) A Handbook of Human Resource Management Practice. Personnel Management. Abrashoff, M. (2001) ‘Retention through redemption’, Harvard Business Review, 79(2),PP. 136-141. Calmorin, L P. & M. Calmorin. (1995) ‘Methods of Research and Thesis Writing’, (Manila: Rex Bookstore), 1st ed. pp. 46. Creswell, J. W. (1994) Research design. Qualitative and quantitative approaches. Thousand Oaks, California: Sage. Easterby-Smith, M. (2002), Thorpe, R. and Lowe, A. Management Research: An Introduction, 2nd Ed. London: Sage. Fields, D 2002, Taking the Measure of Work, SAGE Fields, Dail L. (2002) Taking the measure of work: a guide to validated scales for organizational research and diagnosis. Thousand Oaks, Calif. : Sage. Guilford, J. P. & B. Fruchter. (1973) Fundamental Statistics in Psychology and Education. 5th Edition. New York: Mc Graw-Hill. Hackman, J. R. , & Oldham, G. R. (1974) ‘The Job Diagnostic Survey: An instrument for the diagnosis of jobs and the evaluation of job redesign projects’. JSAS Catalog of Selected Documents in Psychology, 4, pp. 148-162. Hackman, J. R. & Lawler, E. E. (1971) ‘Employee reactions to job characteristics. Journal of Applied Psychology’, 55(3), pp. 259-286. Herzberg, F. (1976) The managerial choice. Homewood. IL: Dow Jones-Irwin. Herzberg, F. , Mausner, B. , & Synderman, B. (1959) The motivation of work in organizations: Behavior structure and processes. New York, NY: Business Public ations. Herzberg, F. , Mausner B. , & Synderman B. 1959 The Motivation to Work. New York: Wiley. HR Focus (2004), ‘How to get ‘buy-in’ from the newest generation of employees’, HR Focus, Vol. 81 No. 11, pp. 5 Huang, J. (2004), ‘The science of good and evil’, The Humanist, Vol. 4 No. 6, pp. 38 International Labour Office 1995, Final Report, International Labour Organization. Johns, G. , Saks, A. (2005) Organizational Behavior, 6th ed. , Pearson, Toronto Locke, E, A (1976) The nature and causes of job satisfaction In M. D. Dnnette (ED). Handbook of industrial and organizational psychology pp. 92-117 Chicago: Rand McNally Lippman, H. (2001) ‘Work/Life value can be measured. Business and Health’, 19(6), pp. 43-47 McShane, S. (2004) Canadian Organizational Behavior. McGraw-Hill Ryerson, Toronto Maslow, A. H. (1943), ‘A theory of human motivation’, Psychological Review, Vol. 50 pp. 370-96 Maslow, A. H. (1954), Motivation and Personality, Harper & Row, New York, NY McKinney, J et. al. , 1998, Public Administration: Balancing Power and Accountability, Greenwood Publishing Group. Meyer, J. , Allen, N. , & Smith, C. (1993). Commitment to organization and occupations: Extension and test of three -component conceptualization. Journal of Applied Psychology, 78(4), 538-551. H. (1954), Motivation and Personality, Harper & Row, New York, NY Pincus, J. (2004), â€Å"The consequences of unmet needs: the evolving role of motivation in consumer research†, Journal of Consumer Behaviour, Vol. 3 No. 4, pp. 375. Ritson, M. 2004), â€Å"Why are brand positioning made so complex? â€Å", Marketing, pp. 21 Robbins, S. P. , Langton, N. (2003), Organization Behavior: Concepts, Controversies, Applications, 3rd Canadian ed. , Prentice-Hall, Toronto Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Sangmook, K 2005, ‘Gender Differences in the Job Satisfaction of Public Employees: a study of Seoul Metropolitan Government, Korea’, A Journal of Research, pp. 3-5. Senter, A. (2004), â€Å"An embarrassment of riches†, Director, Vol. 58 No. 4, pp. 96 Spector, P 1997, Job Satisfaction: Application, Assessment, Cause, and Consequence, SAGE. Tosi, H et. al. 2000, Managing Organizational Behavior, Blackwell Publishing. Taylor, S 2005, People resourcing, Chartered Institute of Personnel and Development, 3rd edn, Chartered Institute of Personnel and Development Journal Affirmative Action Agency 1990, ‘Taking Steps: Employers’ Progress In Affirmative Action’, Australian Government Publishing Service Canberra. Agocs, C C 1996, ‘employment equity, affirmative action and managing diversity: assessing the differences’, international Journal of manpower, Vol. 17 No. 4/5,pp. 30-45. Helen C & Edward W-B 2000, ‘equal opportunities polices: The authority of discrimination’, Patrington, pp. 39.

Succubus Dreams CHAPTER 9

â€Å"I don't understand this,† said Seth good-naturedly. â€Å"I catch you stripping in front of other men, yet I'm the one who gets punished.† Clasping his hand, I led him onto the ice skating rink. Just like with dancing, I glided with practiced ease. Seth's movements were jerky and uncertain. Without my hand, I suspected he would have fallen already. â€Å"This is good for you, Mortensen. You sit at a desk – or table or whatever – all day. This'll get your muscles working again. Get the old blood pumping.† His teasing smile turned into a grimace, his hold on my hand turning into a death grip. â€Å"There are a hundred other ways I could do that.† â€Å"But none as fun,† I assured him. Seth was brilliant and funny, but coordinated he was not. During the early days of our acquaintance, I'd tried to teach him to dance. It had been grueling. After a very long time, he'd learned the basic steps, but the process had never been easy – or, I suspected, enjoyable – for him. I'd let him off easy since then, only making him go out dancing once. He'd grown complacent now, which was why I felt this experience would be so good for him. â€Å"Men were not meant to wear blades on their feet,† he told me as we trudged further toward the rink's center. We were outdoors, at a small park, and our breathing made frosty clouds in the air. â€Å"Women weren't meant wear to stilettos,† I told him. â€Å"But you don't hear me bitching about it.† â€Å"That's different. They do great things for your legs. This? This just makes me look stupid.† â€Å"Well, then,† I said. â€Å"You better learn. Time to take off the training wheels.† I released his hand. â€Å"Hey! What the – â€Å" But I was gone, slipping away from his grasp with a laugh. He stood there frozen while I skated away, circling the rink in graceful loops and figure eights. After a few rounds, I skated back up to him, finishing with a neat pirouette. He hadn't moved from the spot where I'd left him, but he no longer appeared annoyed. â€Å"Look at you,† he said, touching my face. â€Å"Rosy cheeks. Snowflakes in your hair. You're the Snow Queen.† â€Å"God, I hope not. That's a depressing story. Hans Christian Andersen had issues.† â€Å"All writers have issues,† he assured me. I laughed and took his arm, leading him around in more awkward skating. My legs and feet protested the slow movement, but the rest of me was happy to have quality time with Seth. â€Å"Speaking of writers with issues,† I said. â€Å"How can I get in trouble for stripping in front of other men when you have a date with another woman?† If not for the fact he would have fallen over, I suspect Seth would have elbowed me. â€Å"That's your own fault,† he said. â€Å"You made me do it, so don't get all jealous now.† â€Å"I'm not jealous – but I think Maddie does have a crush on you.† â€Å"Unlikely. It's probably just author worship.† He gave me a pointed look. â€Å"Like some people I know. If anything, she's got a crush on you.† â€Å"Oh, for God's sake, stop with the lesbian fantasy thing.† â€Å"Nah, nothing like that. She just idolizes you, that's all. You're chipping away at that insecure exterior of hers, and I think she's starting to really see how much she's capable of. You're sort of setting the example.† I hadn't considered that. â€Å"Really?† â€Å"Yup. Keep training her up, and we'll have a mini-Georgina on our hands.† Seth chuckled as we made a painstakingly slow turn. â€Å"Between her, that new succubus, and my nieces, you should start a Ladies Finishing School. How can you be such a good influence and have such a†¦Ã¢â‚¬  â€Å"Demeaning job?† I supplied. â€Å"Something like that. Of course, I suppose it could be worse.† I gave him a sidelong glance. â€Å"Could it?† â€Å"Yeah, you could, like, sell Amway or be trying to get me to move large amounts of money out of Nigeria.† â€Å"Definite deal breakers in any relationship,† I said solemnly. He looked over at me, rather brave considering the intense attention he'd been giving his feet. Under the rink's soft lights, his expression was tender. His lips curled into a small, fond smile, and his eyes shone with an affection that almost made me go weak in the knees. Maybe it was a trick to get me to fumble my skating. It nearly worked. â€Å"For you?† he said, coming to a stop. â€Å"It might be worth it.† â€Å"Worth cleaning out your bank account?† â€Å"Yes.† â€Å"Worth being part of a pyramid scheme?† â€Å"They say they don't do that anymore.† â€Å"What if they're lying?† â€Å"Thetis,† he said with a sigh. â€Å"I'm going to say something to you I've never said before.† â€Å"What is it?† â€Å"Be quiet.† And then he leaned down and kissed me, bringing warmth to my cold lips. Nearby, I heard children giggle at us, but I didn't care. I felt the kiss down to my toes. It was brief, like always, but when Seth pulled away, my whole body was filled with heat. Every nerve in me tingled, alive and wonderful. I barely noticed the chilly temperature or the way our breathing formed frosty clouds in the air. He laced his fingers through mine and lifted my hand to his lips. I had gloves on, but he kissed exactly where I wore his ring. â€Å"Why are you so sweet?† I asked, my voice small. My heart beat rapidly, and every star peeping through the clouds seemed to be shining just for me. â€Å"I don't think I'm that sweet. I mean, I just told you to be quiet. That's one step away from asking you to wash my laundry and make me a sandwich.† â€Å"You know what I mean.† Seth pressed another kiss to my forehead. â€Å"I'm sweet because you make it easy to be sweet.† We linked arms again and continued our circuit. I had a sappy urge to rest my head against his shoulder but figured that might be asking too much of his coordination. â€Å"What do you want for Christmas?† I asked, my thoughts spinning ahead to next week. â€Å"I don't know. There's nothing I need.† â€Å"Oh no,† I teased. â€Å"You aren't one of those, are you? One of those people who are impossible to shop – â€Å" One of Seth's feet slipped out from under him. I managed to stay upright, but he went down, his legs crumpling underneath him. â€Å"Oh my God,† I said, kneeling down. â€Å"Are you okay?† â€Å"I think so,† he said. The tight set of his lips informed me things were a bit more painful than he was letting on. Putting my arm around his hip, I helped him up. The leg he'd fallen on started to buckle, but he managed to keep it steady in the end. â€Å"Come on,† I said, steering him toward the gate. â€Å"We should go.† â€Å"We just got here.† â€Å"Oh, suddenly you're a fan, Scott Hamilton?† â€Å"Nope, but you are. It was just a fall.† Maybe it had been just a fall, but the thought of Seth getting hurt had made my heart seize up. â€Å"No, no. Let's go. I'm hungry.† The expression on his face informed me that he knew I wasn't that hungry, but he didn't fight me anymore. When we'd shed our skates for normal shoes, I was pleased to see he didn't walk with a limp or anything. That would have really been too much: him getting hurt and having it be my fault. â€Å"I'm not made of glass,† he told me as we drove to dinner. He was remarkably good at guessing my thoughts. â€Å"You don't have to protect me.† â€Å"It's instinct,† I said, lightly. But in my mind, I recalled the grim conversation he'd had with Erik. They were mortal. They could get hurt. They could die. It was something I'd witnessed over and over throughout the centuries. Each time I grew close to a new mortal, I'd try to pretend that it wouldn't happen to him or her. But it always did, and eventually that cold reality would hit me, no matter how hard I tried to push it aside. In fact, that knowledge consumed me for the rest of my night with Seth. I knew it was stupid to make such a big deal out of one fall, but I'd seen too many small things lead to disaster in my life. Lying in bed beside him later on, I found myself thinking back to a series of events that had also started small and ended in tragedy. Several centuries ago, I lived in a small town in southern England. I'd called myself Cecily then and worn a body with flaming red hair and big, man-eating eyes the color of sapphires. Funny thing about the Middle Ages. Modern folk always harbor this image of devout, God-fearing people strictly adhering to the letter of divine law. While they were certainly devout back then, that whole adherence thing left something to be desired – even among the clergy. No, scratch that. Especially among the clergy. Powerful churchmen often lived very well in an age where commoners desperately tried to scratch out a living. Ironically, that desperation contributed to the Church's wealth since the population hoped their lots would improve in the next world and gave money accordingly. Wealth and power lead to corruption, however, and the bishop of the town I lived in was one of the most corrupt around. And I was his mistress. Ostensibly, I worked as a servant in his household, but most of my laboring occurred in bed. He fawned over me and kept me supplied with nice clothes and other trinkets, and everyone knew about our relationship. People accepted that it was technically wrong, but most just lived with it. A lot of other bishops – and popes – had mistresses too, and like I said, not everyone was as devout as modern romantics like to believe. Simply living in sin with a crooked bishop didn't satisfy my job requirements. After all, I was a real go-getter in those days, and it hadn't taken too much to lead him astray. If I hadn't done it, someone else would have. So, I slept around on him when I could, getting regular fixes and a great deal of entertainment along the way. One day of said entertainment came from two monks who pulled knives on each other after discovering I'd slept with both of them. I don't know what good they thought it would do. I hardly ever saw them anyway since their monastery lay so far outside of town. Besides, considering how mediocre both liaisons had been, I didn't have much interest in revisiting either one. Nonetheless, they fought ferociously, drawing a lot of blood until a local priest managed to separate them. I watched the conflict with an innocent face, hidden among the enthusiastic crowd. No one suspected my involvement, save the intervening priest. His name was Andrew, and I adored him. Bishops performed masses and other sacraments, but they also had administrative responsibilities. Consequently, Andrew performed a lot of day-to-day ministering. He frequently visited the house where I lived and would speak to me both as a friend and a pastor while traveling to and from his duties. â€Å"Do you hate me?† I asked him after the fight. We sat in the garden outside the bishop's house. A couple other servants tended the grounds nearby but were still too far away to overhear us. Andrew hadn't specifically cited my involvement in the fight, but he had mentioned the incident when he arrived, lamenting what a shame it was that two brothers had been driven to such extremes. Closing his eyes, he tipped his head back into the sunshine. A heavy gold cross – a gift from my bishop that Andrew continually wanted to sell – rested on his chest, gleaming in the light. â€Å"No, of course not.† I studied him, admiring his young, handsome face and thinking the real shame was his celibacy. Wind ruffled his silky brown hair, and I imagined running my fingers through it. â€Å"You sound disapproving.† â€Å"I disapprove of sin, not of you.† He straightened back up and opened his eyes. â€Å"You I pray for.† I shifted uncomfortably. I didn't like being prayed for. â€Å"What do you mean?† He smiled at me, and I nearly sighed at his beauty. I longed to have him as a conquest, but he'd proven resistant so far. Of course, that only added to his appeal. I sometimes felt that if I could ever taste it, the energy from his soul would feed me for a lifetime. â€Å"I pray for your physical and spiritual health. I pray you will sin no more. I pray you will find some man you can marry and have children with.† He hesitated. â€Å"Although, I'd prefer it more if you took vows.† I arched an eyebrow of surprise. â€Å"Why?† â€Å"Why not? You read and write. You're more educated than half the brothers at the monastery. You'd be a great asset to the abbey.† I tilted my head so that some of my hair spilled over my face, knowing how the light would set it ablaze. I held onto his gaze tenaciously. â€Å"Is that the only reason why? Or do you just like the idea of me never being with another man?† Andrew looked away and took a long time answering. â€Å"I'd like you to be my sister in Christ,† he said finally. â€Å"We all struggle with temptation, and I would like to see you removed from it.† With that, he stood up and straightened the kinks from his body. I remained sitting. â€Å"I should leave. It's getting late.† He started to walk away, but I called after him. â€Å"What about you? Do you struggle with temptation?† He stopped walking and glanced at me over his shoulder. A small smile, rueful and sad, played at his lips as he regarded me. â€Å"Of course. You are my great temptation, and you know it. I'd like to be free of that as well.† â€Å"Are you sure?† I asked softly. Shaking his head, still smiling, he left the garden. That had been our last truly happy day together†¦. Back in the present, in bed, sleepiness started to take over and interrupt my recollections. I put a bookmark in my thoughts, reluctant to leave the memory of when life with Andrew had still been sweet and good. I hadn't been able to stop that story's ending, but as I rolled over and studied Seth's sleeping form, I vowed history wouldn't repeat itself.

Intro (Morphology Physiology of Living Things) - 2771 Words

FED. SCHOOL OF DENTAL TECH. AND THERAPY, ENUGU COURSE CODE: - STB 111 COURSE TITLE: - Morphology amp; Physiology of Living Things (INTRODUCTION) ------------------------------------------------- LECTURE ONE NOTES Introduction General Biology:- Biology as a natural science concerned with the study of life and living organisms, including their structure, function, growth, origin, evolution, distribution, and taxonomy. It is a vast subject containing many subdivisions, topics, and disciplines. Among the most important topics as contained in Biology are five unifying principles that can be said†¦show more content†¦It is chiefly concerned with the study of how living organisms function including such processes as nutrition, movement, and reproduction. Physiology is derived from a Latin word ‘‘pysiologia’’ meaning science of natural causes and phenomena. Thus, it is often described as the branch of biology dealing with the functions and activities of living organisms as well as functions of their component parts, that includes all physical and chemical processes. The word function is important to the definition of physiology because physiology traditionally had to do with th e function of living things while anatomy had to do with morphology, the shape and form, of things. Summarily, it can be seen that:- The branch of bioscience dealing with the study of the functions of form and structure of organisms as well as functions of their specific structural features is Physiology and is a science of wide scope. For instance:- * Some physiological studies are concerned with processes that go on within cells. The physiology of cells is called cell physiology. * Other physiological studies deal with how tissues and organs work, how they are controlled and interact with other tissues and organs and how they are integrated within the living organisms. * Yet other physiological studies deal with how living organisms respond to their environment. For example,Show MoreRelatedJob Shadowing a Dentist3438 Words   |  14 Pagesis, none of the devices can really hurt you so to speak. It is better for everyone’s health to go see a dentist than to cower because of their tools. Everyone needs a regular dentist check up to monitor things that could become potential ly serious. Dentists put in a lot of hard work to do the things that they do. They also go to school for a substantial amount of time to relieve people’s pain. In return, though, they get paid a lot and only have to work 4-6 days per week! Dentists are health professionals

Importance Of Parenting Essay - 1519 Words

The Importance of Parenting Styles There are many different types of parenting styles in the world today. The way one chooses to raise their children, can play a very big role in a child’s behavior and success within the future. In 1967, a woman named Diana Baumrind contributed to the knowledge in socioemotional development by studying and researching parenting styles. She originally stated that there are four types of parenting styles; authoritarian, authoritative, permissive and neglectful. Each of the styles range according to the demandingness upon the children compared to the responsiveness to the children’s needs. This topic particularly intrigues me due to the fact that I am a mother and have to display one of these four parenting†¦show more content†¦They tended to be well rounded and self-reliable. It is thought to be the best type of parenting style due to the equal balance of discipline to affection. â€Å"Authoritative parents encourage a verbal gi ve-and-take, and explain the consequences of good and bad behavior† (Dewar, 2013). For example, if a child makes a mistake they correct them while taking the child’s feelings or point of view into consideration. â€Å"Authoritative parents want to encourage independence in their kids, but they also want to foster self-discipline, maturity, and a respect for others† (Dewar, 2013). It is commonly thought that the pattern in authoritative parenting is best for the development of a child. â€Å"Children who have been raised in authoritative homes score higher on a variety of measures of competence, social development, self-perceptions, and mental health than those raised in authoritarian, permissive, or neglectful homes† (Ballantine, 2001). â€Å"This is true not only in childhood, but also during adolescence, as evidenced by higher academic achievement and psychosocial development, and fewer behavioral problems† (Ballantine, 2001). Children who have a balanced lifestyle of authoritative parenting are more likely to be successful in school, work and among peers in the future. All of this results in a happy and healthy adult life. For kids who have authoritarian, permissive or neglectful parents, they are more likely to turn to drug andShow MoreRelatedEssay on The Importance of Good Parenting1393 Words   |  6 PagesIntroduction Parenting style is one of the most attributed issues when dealing with care for children by their own parents. Parents should be always knowledgeable about the impact of proper parenting so that their child will grow productively. In this case, the level of parenting issues can help to improve the process of child’s learning development. This paper is going to discuss at least three parenting style for children in order to explore more about these proper parenting styles, which couldRead MoreParenting Styles : Parental Child Rearing1262 Words   |  6 PagesParenting styles play an integral role in the development of a child. During the first few years of life, the parents assume a special role of importance as their child progresses through a unique period of human development. As parents guide their young children from complete dependence into the beginning stages of self autonomy, parenting styles can have both immediate and lasting effects of the child s social function ing in addition to their mental and physical development. In order to ensureRead MoreWhy Chinese mothers are superior900 Words   |  4 Pagesmothers are superior† is an essay published in The Wall Street Journal in January 2011. It is written by Amu Chua, who is also the author of the book â€Å"Battle Hymn of the Tiger Mother†. In the essay deals with the ever controversial question of how to raise a child. How to make your kids grow up happy, strong and self-reliant. Different cultures have very different perspectives on upbringing and education, and in this essay Chua presents the Chinese parenting method. The essay caused a large stir, generatingRead MorePsy midterm paper1429 Words   |  6 Pages Midterm Essay ExaminationMidterm Essay Examination1.Describe the basic functioning of a neuron beginning with receiving signals from other neurons or sense organs and ending with the transmission of a signal to another neuron. Explain how a pattern of neuron firing is related to behavior. Neurons are information- processing units in the central nervous system that receive and transmit information. It is made up of an axon, dendrites and a cell body. The nucleus and cytoplasm are contained in theRead MoreMy Point Of View Attachment Theory1033 Words   |  5 Pagesdevelopment, communication, and relationships to grow and develop in the best way possible. This relationship becomes the foundation of your child’s ability to connect with others in a healthy way. The importance of early infant attachment cannot be overstated. Attachment theory plays a very important role in parenting. The mother child attachment and shapes child’s brain It is at the heart of healthy child development and lays the foundation for relating intimately with others, including spouses and childrenRead MoreParenting Styles And Their Effects On The Child Development Essay1152 Words   |  5 PagesParenting Styles and their Effects on the Child Development Parenting is the process of raising a child. It is one of the oldest responsibilities parents have towards their children. Be a parent can be challenging and rewarding as well. Each parent uses different parenting styles. In the early 1960s, Diana Baumrind concluded that parenting styles differ in four important areas: parents warmth/nurturance, discipline strategy, communication skills, and expectations of maturity. She concluded thatRead MoreTo Kill a Mockingbird Essay Although most parents in the time setting of the novel To Kill a700 Words   |  3 PagesTo Kill a Mockingbird Essay Although most parents in the time setting of the novel To Kill a Mockingbird written by Harper Lee were very strict and punishing, Jem and Scout’s father Atticus was an exception. Atticus taught Jem and Scout through moral lessons and which was more effective than the traditional teaching method of punishment. Three examples of moral lessons Atticus teaches Jem and Scout throughout the novel are the importance patience and kindness, the importance to respect people andRead MoreEmbraced by the Needle Essay617 Words   |  3 PagesSummary of â€Å"Embraced by the Needle† In his essay â€Å"Embraced by the Needle†, Gabor Matà © sets out the stages of drug addiction and its consequences, its effects bring many torments to people who are vulnerable to drug dependences. At first, he explains the physiological effects of using drugs. Then, he reflects upon different degrees of stress that cause emotional youths are easily involved in substance abuse. Mate is a physician; he lives in Vancouver’s Downtown Eastside which heRead MoreExamination Of Individualism And Collectivism1513 Words   |  7 PagesSarason Sarason, 1996), therefore cross-cultural researches play vital role to identify these differences. First, the essay is going represent the characteristics of prenatal care, birthing and child care in collectivist countries, particularly focusing on Mexican traditions and in individualistic cultures, such as in the United Kingdom. Regarding child rearing and parenting style, key differences, customs are outlined between two cultures. Subsequently, the possible impacts of the cultural areRead MoreParents Anxiety About Their Children Starting School1261 Words   |  6 PagesAdditionally, the article argues the importance of children’s social, emotional and communication skills, and that regular early communication between schools and parents could help families prepare for these skills which are vital to chi ldren’s development in school. In addition, it emphasises the importance of early year childcare providers and states that the reception year is important for helping children to prepare for and adjust to formal schooling. The essay will build upon these claims by investigating

The Success Of Nike And Adidas - 1216 Words

In the recent years, it has become almost impossible to obtain certain sneakers (particularly certain styles from Nike and Adidas) due to very high demand with a very limited supply. Because of this, a resale market has been established where these certain styles are sold by people able to obtain them with profit margins ranging from $100-$1000. As a reseller, negotiating the buying and selling price of shoes is something that I deal with on an almost daily basis. Over the past few weeks however, I have been able to apply the tactics learned throughout the course of this class to become a more effective negotiator than I ever was in the past. After a recent shoe release, I was able to actually put my negotiating skills to the test (in hopes of receiving the best possible selling price). The quest for a negotiation began with the acquisition of the Adidas NMD_R1. This particular pair of shoes (with a retail price of $170), like many others, were extremely limited and sold out almost i nstantly. Preparation for this negotiation required a good amount of research, in hopes of establishing a strong BATNA and reservation price. My original BATNA was keeping the shoes (as they were my size). I began my research on eBay, Kixify (a sneaker marketplace), and Twitter, looking for a price range to begin forming my reservation price. After intensive research into the market, I found out that a high percentage of the shoes were selling at a price between $300-$450. After gaining knowledgeShow MoreRelatedNike/Adidas: Key factors that influence success of Nike and Adidas, Swot Analysis.2076 Words   |  9 PagesBrand awareness is one of the biggest assets that athletic shoe companies as Nike, Adidas, Reebok, Fila can have. Brand awareness always brings a considerable advantage in getting consumers attention and making a good place in that shoe market. If a well established brand name effectively mentions the messages of quality and dependability. Thus consumers will automatically go to that brand relying on the image that has been created when they dont have time to shop around. Athletic shoe manufacturersRead MoreUnderstanding Perceptions Of Products Through The Eyes Of Various Consumers1378 Words   |  6 Pagesof traits people attribute to a product as if it were a person.† (Solomon, 2013, p. 162). Nike: Exciting, Competent, Sophisticated and Rugged Adidas: Outdated, Conventional and Practical Reebok: Athletic 4. Describe the possible differences in target markets based on your research? Nike: Based on my research, while Nike has extended its brand and product line to meet the needs of various consumers, Nike predominantly targets and markets a lifestyle. This lifestyle attracts people who aspire toRead MoreNike Versus Adidas1190 Words   |  5 PagesNike versus Adidas As companies decided to dip into new markets, they develop a marketing plan, review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies, yet different viewsRead MoreCorporate Social Responsibility : Nike1312 Words   |  6 Pagesofficial website, they define their â€Å"Nike Responsibility† as: â€Å"Explore. Innovate. Scale. Collaborate. These themes define our sustainability journey, one that considers impacts across our value chain including labor, environment and communities. We ve been on this journey long enough to know that real change – long-term, lasting change – will only be possible by taking new paths and making breakthroughs.† (â€Å"Sustainable Business Report,† n.d.) Indeed, since the 1990’s Nike has made several strides towardRead MoreAdidas Case Study Consumer Behaviour Essay1314 Words   |  6 PagesCONSUMER BEHAVIOUR REPORT CASE STUDY: ADIDAS EXECUTIVE SUMMARY This report contains information regarding the global brand Adidas in relation to the consumer’s decision making process and its positioning strategy. The report starts off with a brief introduction followed by the consumer decision making process section which goes into how a consumer would end up purchasing an Adidas product. This is then followed by the positioning strategies section which includes a perceptual map and discussesRead MoreAdidas and Nike1270 Words   |  6 PagesADIDAS AND NIKE Nike and Adidas are two the largest sportswear companies of nowadays. They are the giants in the sportswear industry, which always introduce innovative products, in order to become the ultimate market leaders. Nike is an American multinational corporation, which produces footwear, clothes, equipment and other active sport items (Feifer 2014). The company was founded in 1964 by Phil Knight and Bill Bowerman. Nike uses specific method of advertising, which differentiates it fromRead MoreTaking a Look at Nike Inc.974 Words   |  4 PagesBrief Overview Nike, Inc. is a multinational corporation that designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories for a variety of sports and fitness activities. In 1964, it started its empire as a company that distributed Japanese running shoes, Tiger, in the United States with the name Blue Ribbon Sports in 1964. Nike founders—Bill Bowerman and Phil Knight—had a great coach-student relationship when both were still at University of Oregon; Bowerman wasRead MoreA Brief Note On The Best Sporting Memorabilia And Shoe Brand1041 Words   |  5 Pagesmemorabilia and shoe brand. However, there is a vast amount of information showing that Nike is the best sports related brand in the world. Nike is the most successful sporting brand to date. Nike also controls a majority of the sports market around the world. Finally, Nike has some of the most profitable products and partnerships in the sports. Nike is the best sporting memorabilia and shoe brand in the world, as Nike is the most successful of all of its competition, controls most of the market, andRead MoreMarketing Analysis : Nike s Strategy1540 Words   |  7 Pagesgrowth as there’s more demand for trendy sportswear, most notably women as well as an increase in competitors; new look, Topshop and boohoo. Young people are the biggest sportswear buyers and are the most interested in innovation. (Sender, June 2015) Nike, as a company, fit into this market as the leader in sports fashion as they rank #1 in most valuable sports fashion and #18 overall on most valuable brands. (The world’s most valuable brands, 2015). The objective of this assignment is to criticallyRead MoreAdidas Economics1717 Words   |  7 Pages[pic][pic] [pic] Economics of Adidas by Georgi Kolev Sem03 2011 Table of Contents: 1. Traditional organization forms of a company and kinds of risks involved in each of the different forms. 3 2. Factors in the economic environment influencing the business of Adidas © 4 3. Adidas © and Porter’s 5 Forces model. 5 -3.1 Major factors from each force and how they influence the industry. 5 1. Traditional organization forms of a company and kinds of risks involved in each of

Free Sample on Pathophysiology Case Study

Question: Discuss about the Case Study for Pathophysiology. Answer: Case study 1 1. The patient is having primary aldosteronism or hyperaldosteronism or Conns Syndrome. Additionally, the high level of sodium and potassium in blood indicates hypernatremia and hyperkalemia. It is caused by the hyperaldosteronism (Ashton Acton 2012). 2. The condition is primary; thus, the patient is having a symptom of primary hyperaldosteronism. The symptoms of the patient are indicating that the patient is having an irregular blood aldosterone and rennin ratio. The primary aldosteronism includes the common features including hypertension, hypokalemia and alkalosis. The laboratory tests would reveal high serum aldosterone, low serum rennin, high blood pressure and high-resolution CT abdomen. The patient is having high serum aldosterone and low rennin with high potassium and low sodium in urine (Ashton Acton 2012). Additionally, the bradycardia with depressed ST segment in ECG report is also indicating hypertension that is a symptom of primary hyperaldosteronism. Additionally, the patient is facing frequent urination which is also a sign of the primary disorder. Low rennin concentration is the major indicator of primary hyperaldosteronism. 3. The ST depression in ECG result is causing due to coronary insufficiency. This is due to the changes in electrolyte level in blood serum. Decreased extracellular potassium causes myocardial hyperexcitability. The changes or imbalance in the electrolyte, especially, potassium increases the amplitude of U wave and T wave flattens, ST depression occurs. Therefore, ECG changes are mainly due to changes in potassium level in blood serum (Ashton Acton 2012). 4. In Conns syndrome, blood aldosterone level enhances that enhances the activity of sodium-potassium ATPase in the basolateral membrane of kidney and epithelial sodium and potassium channels, thereby increasing sodium reabsorption and potassium secretion. The symptoms lead to increased extracellular sodium and reduced extracellular potassium. 5. While assessing muscle strength, the patient showed the grade of 3 bilaterally. The bilateral muscle weakness indicates weakness occurring on both sides of the body. The grade 3 muscle weakness refers to the movement against gravity, but no movement against added resistance that is a sign of muscle weakness (Ashton Acton 2012). The proper balance of electrolytes in blood is important for proper functioning of muscles. The low serum potassium level causes muscle weakness. The low potassium level and electrolyte imbalance in the blood leads to osmosis and low acidity in blood are the major cause of muscle weakness, as potassium is important for nerve impulse transmission and muscle contract. 6. A cross-sectional analysis revealed that plasma aldosterone is related to high BP. In hyperaldosteronism, the extracellular sodium level increases with decreased potassium. Increased salt increases the blood pressure with low potassium level. Sodium reabsorption and retention lead to high blood pressure. 7. In the hyperaldosteronism, the increase in aldosterone enhances the activity of sodium-potassium channels and ATPase, thereby increases sodium reabsorption and potassium secretion. The sodium retention increases blood pressure. High blood pressure increases glomerular filtration rate and release of potassium through urine (Ashton Acton 2012). 9. The ABG diagnosis of the patient indicates Alkalosis. Patient's pH is 7.5, that is 7.45 and CO2 is 35. Also, the patient's HCO3- is 26, i.e. 32. Therefore, the signs indicate metabolic alkalosis. It is one of the symptoms of primary hyperaldosteronism. 10. The excess secretion of aldosterone enhances the permeability of sodium and potassium through the membrane channels; sodium level enhances more than the level of potassium loss. It leads to alkalosis and more sodium ion (cation) elevates blood pH (Ashton Acton 2012). 11. The patient has the syndrome due to potassium imbalance; therefore, potassium-sparing diuretic would be suitable, i.e. Spironolactone, as this medicine will help to increase body fluid and prevent too much loss of potassium. 12. The first recommendation would be to consume salt-free diet. The second recommendation would be to consult with an expert physician like endocrinologist. 13. Potassium-sparing medication, aldosterone antagonists and angiotensin-converting enzyme (ACE) inhibitorscan help the patient to reduce his symptom related to the Conns syndrome. In the further case, surgery can be suggested (Ashton Acton 2012). Case study 2 1. The patient is going through the stage 3 intracranial hypertension with the sustained increase of ICP with small changes. At this stage, the CPP decreases with increased systolic pressure and dilated blood vessels in the brain. The results lead to increase cerebral blood volume with high leukocytes and protein level. Lowered CPP led to unconsciousness due to reduced cerebral blood flow (Myers 2012). 2. The Biots breathing pattern was identified in the patient. The patient was diagnosed with low breathing rate, 30/minute with no crackles and 61bpm heart rate. The symptoms were related to the respiratory pattern that can be characterized by the clusters of rapid respiration of equal depth followed by regular apnea. Based on the breathing pattern, it can be said that the damage is in medulla oblongata due to uncal or tentorial herniation (Myers 2012). 3. The patient is having small purple rashes on his arms, legs and check. This rash is known as the purpura which is red or purple and arises due to the bleeding into the skin. These rashes do not blanch with pressure, indicating meningitis rashes. 4. The Brain edema increases intracranial pressure leading to brain injury. The meningitis mechanism is indicating that crossing blood-brain barrier leads to vasogenic edema and then the huge amount of white blood cells enter in CSF and the inflammation leads to interstitial edema. The cytotoxic edema also occurs due to decreased blood flow (Myers 2012). The breakdown of tight endothelial junction allows intravascular proteins to penetrate the barrier and the edema spreads with the entry of water into gray matter, thereby swelling occurs. The activation of the immune system enhances the secretion of immune mediators, leading to inflammation. 5. The organism when crossing the blood-brain barrier, it causes the activation of the immune system leading to inflammation. The swelling leads to increased pressure within the skull and enhanced ICP; it lowers CPP. Lowered CPP enhances the blood pressure (Myers 2012). 6. Meningitis leads to the inflammation or swelling of the brain leading to increased intracranial pressure. After crossing the blood-brain barrier, the organism activates the immune system and enhances the secretion of various mediators; it influences the entrance of white blood cells in CSF, thereby enhancing pressure in CSF leading to intracranial pressure. 7. pH is 7.56 that is higher than the normal rate and it indicates the alkalosis. On the other hand, the pCO2 is 25 mmHg that is lower than the normal rate; normal range is 35-45. The normal rate of pHCO3 is 22-28 mEq/L. Therefore, the HCO3 level is normal in patients blood. Overall, respiratory alkalosis is found (Myers 2012). 8. The doctor preferred lumbar puncture instead of a blood test because the bacteria Neisseria meningitides spread and divide in cerebral spinal fluid and the immune response against the organism also occurs in the CSF. The organism would not be found in blood; therefore, to isolate the organism lumber puncture was done (Myers 2012). Case study 3 1. Ms. Myocardium experienced acute myocardial infarction or heart attack due to the blockage of left anterior artery. In this condition, the patient had undergone shock that is known as the cardiogenic shock. It is the condition when the heart is unable to pump blood needs by the body. 2. Ms. Myocardium experienced heart attack due to 95% occlusion of left anterior artery. It is a major hindrance in normal blood flow through the circulatory system. At this condition, due to major blockage, the heart becomes unable to pump enough blood to cells through the blood vessels. Therefore, blood flow reduces. It leads to low blood pressure (Hjemdahl et al. 2012). 3. Due to 95% blockage of left anterior artery, the heart becomes unable to pump blood through the blood vessels. The amount of blood and red blood cells reduces in the blood vessels; thus, the patient looks pale. For the similar reason, the patients body is cold (Fryar et al. 2012). 4. The blood test found the presence of creatine phosphokinase-MB (CPK-MB) which is the most specific and sensitive indicator of acute myocardial infarction or heart attack. The LDH2 is also a significant cardiac marker as it indicates hemolysis or tissue breakdown. The presence of blood myoglobin indicates very recent injury to the heart or skeletal muscle, therefore, the chance of occurrence of heart attack (Hjemdahl et al. 2012). 5. The presence of creatine kinase (CK-MB) indicates heart muscle injury instead of skeletal muscle damage. A high level of LDH2 indicates the occurrence of myocardial infarction. However, myoglobin is not much specific for myocardial infarction. Its presence indicates muscle tissue damage (Fryar et al. 2012). 6. The Q wave indicates the normal left-to-right interventricular depolarization. It indicates an artery of heart is blocked. The ST segment indicates the ventricular depolarization. However, ST elevation in myocardial infarction indicates the full thickness elevation of the affected area (Hjemdahl et al. 2012). 7. The TPA is the most common drug used for the therapy of thrombolytic patient such as a heart attack patent. It is important for dissolving the blood clot in the anterior left artery which led to the blood clot. IT would help to clear the blockage (Fryar et al. 2012). 8. The ejection fraction is 30%. It indicates the heart failure is Systolic heart failure. 9. Indigestion- Blockage of fatty deposits in an artery reduces the blood supply to the heart. Blockage leads to poor blood circulation that can signal abdomen leading to indigestion, for poor oxygen supply (Fryar et al. 2012). Pain between shoulder blades- The damaged tissue in heart or pain in blocked artery sends the signal to the spinal cord leading to shoulder pain. Tachycardia- It is characterized by left ventricular dilation and systolic dysfunction due to the myocardial infarction (Hjemdahl et al. 2012). Reference List Fryar, C.D., Chen, T. and Li, X., 2012. Prevalence of uncontrolled risk factors for cardiovascular disease: United States, 19992010.NCHS data brief,103, pp.1-8. Hjemdahl, P., Rosengren, A. and Steptoe, A., 2012. Stress and cardiovascular disease. London: Springer-Verlag London Ltd. Myers, T., 2012. Meningitis. Cork: Publish on Demand Global LLC. Ashton Acton, P., 2012. Advances in Hyperaldosteronism Research and Treatment: 2012 Edition. ScholarlyEditions.

The Sweatshop Industry and Child Labour in NICs Essay Example For Students

The Sweatshop Industry and Child Labour in NICs Essay The Sweatshop Industry and Child Labour in NICs This report is aimed at investigating if the two major TNCs Nike and Gap manufacture their products according to their code of vendor conduct. Both companies code of vendor conduct clearly states that no workers are employed under the legal minimum age and sweatshops dont exist in their factories. A sweatshop is a factory where employees are subject to extreme exploitation; they work in dreadful conditions with health and safety hazards, for little pay and long hours. Child labour is, as the word suggests, when children under the legal minimum age are employed to work We will write a custom essay on The Sweatshop Industry and Child Labour in NICs specifically for you for only $16.38 $13.9/page Order now When we hear brand names such as Nike and Gap, most of us will immediately associate the brands with expensive and fashionable designer products, and no doubt most people have worn an item with these particular brand names on them; however under the soft clothing and recognisable brands lies a very different story. To investigate this further we have to travel to a country where Nike and Gap manufacture their products. I have decided to travel to Cambodia. This is a country situated in South East Asia, bordered by Vietnam, Thailand and Laos. Its capital Phnom Pehn is situated in the south east of the country. Most of Cambodias work force is mainly in the primary sector; however their secondary sector is growing, which results in Cambodia being recognised as being an NIC (newly industrialised country). IMAGE When we arrived in Cambodia we immediately started our search for a factory that manufactured products for Nike and Gap. This was very difficult, as the factories are in secret locations, becaus. .ap and Nike are made in factories in South Asia and the demand here affects lives there. Consumers are starting to realise this. More and more want that workers making their clothes are being treated humanely. Both the Gap and Nike have anti-sweatshop rules or codes of vendor conduct, they proudly post those reassurances on their web sites and staff repeats to worried customers No sweatshops, no child labour, no tolerance. But as we have seen in this report Nike and Gap break their codes of vendor conduct on several points. These codes of vendor conduct and anti-sweatshop rules are just an attempt not to damage their reputation. After all Nike and Gap rely on their reputation from the public and a report like this could damage their reputation. I hope that this report has helped to raise awareness about these issues.